Full Site Redesign Proposal for UVU’s Registrar’s Office
A full website redesign proposal for Utah Valley University's Registrar's Office, focused on helping students find essential information and complete key academic tasks with less confusion. As part of a four-person UX design team, I contributed to research, eye-tracking studies, usability testing, and iterative prototyping to explore a clearer, more intuitive student experience.
Final mobile designs showcasing Transferring Credits, Registration, Transcripts and Records.
Role: UX Designer | Team: 4 Designers | Timeline: 2023 | Tools: Figma
Introduction
A full website redesign proposal for Utah Valley University's Registrar's Office, focused on helping students find essential information and complete key academic tasks with less confusion. As part of a four-person UX design team, I contributed to research, eye-tracking studies, usability testing, and iterative prototyping to explore a clearer, more intuitive student experience.
Problem
Students struggled to find essential information and complete common tasks, including checking grades, ordering transcripts, and registering for classes. Confusing navigation and unclear pathways made the website difficult to use, leading students to contact the university's Service Desk for help.
Our goal was to make essential information easier to find and help students navigate common academic tasks more independently.
Research
We gathered insights from the Registrar's Office, students, and the university's Service Desk to better understand common student questions and challenges. Registrar's Office staff identified transcripts, registration, graduation, and transferring as key reasons students contacted the department.
I personally conducted eye-tracking studies and usability tests with at least 10 participants, observing how students navigated the existing website and attempted essential tasks. Eye-tracking technology helped us identify where users directed their attention, while usability testing revealed difficulties in finding information and completing tasks.
These findings informed our approach to improving navigation, clarifying instructions, and prioritizing essential student services.
Galleries showcasing early wireframes and finalized prototype pages.
Ideation
We translated our research findings into wireframes and prototypes, exploring ways to simplify navigation, strengthen content hierarchy, and make important actions easier to find. We prioritized the services students most frequently sought help with, aiming to create clearer pathways to essential information.
Iteration
Across two rounds of testing and iteration, we refined our prototypes based on usability findings and feedback. We revisited layouts, instructions, and visual hierarchy to address points of confusion and improve the flow of common student tasks.
Outcomes
A comprehensive website redesign proposal featuring clearer navigation, improved content hierarchy, more prominent calls to action, and a more approachable interface. The project combined insights from university departments with user research to inform design decisions.
While the redesign remained an academic proposal, it demonstrated how eye-tracking studies, usability testing, and iterative prototyping can help identify opportunities to make essential university information easier to access.